What Might Be a Lesson in Consumer Psychology

Here's one of a handful of caffeine induced emails I've written over the past 90 mins.  I sent it to the founders of Dansko, the Danish-Pennsylvanian clog company.

I was telling someone about The Carrot Project last night, and her first question was whether she would be able, as a user, to promote the La Naturalista shoes she was wearing.  As I was explaining how she could do that, she told me that she'd heard that Dansko had just been bought by some big corporation and was thus now totally suspect. 

Remembering our conversations about the aborted Timberland deal, I asked her who she thought had bought you guys, and she didn't know, but she knew she didn't like it. 

I told her I didn't think you guys had sold the business and that I'd be very surprised that you'd ever sell unless you felt 100% confident that the buyer was a totally excellent company that would not only maintain your efforts to do the right thing but commit to using their resources to push them even further.

She said yeah maybe but Dansko shoes make my feet hurt.

So there you go.  A little intelligence from out here on the street, among the people.

Peace.  Love.

Imaginations are strange strange animals.