Of Web Search, Destiny, and a Metaphorical Reverse Slam Dunk
The Zocalo editors have assigned me a book called The Googlization of Everything (AND WHY WE SHOULD WORRY) by Siva Vaidhyanathan. As one of the brainwashed billions, I feel myself cringing at the lack of love for the my email service provider. But the man makes some great points (for which I'll be sure to praise him in my forthcoming review). And, more importantly, he has given the world one of the strangest metaphors it has ever known:
Wow, right? Gotta love the use of "not unlike," the rarest and spiciest of the simile turns.
The story of Google's relationship with universities is not unlike the tragedy of Oedipus. Since its birth, Google, overflowing with pride, has been seducing its alma mater - the academy. If Google is the lens through which we see the world, we might all be cursed to wander the earth, blinded by ambition.
Wow, right? Gotta love the use of "not unlike," the rarest and spiciest of the simile turns.
